Right, let’s talk about money. Namely, how on earth a 22-year-old who used to wear bows the size of dinner plates has amassed something like £15 million. Yeah, you read that right. That’s about $20 million in American dollars, which is bonkers when you think about it.
JoJo Siwa is more than a lucky kid from reality TV. She’s built an actual empire. She began dancing while many of us were still learning how to tie our shoelaces, and now she’s sitting on more money than most will see in ten lifetimes. Fair play to her.
The Early Days Were Proper Graft
JoJo didn’t come from money. Her mum, Jessalynn, was a dance teacher in Nebraska who had her own studio and taught kids how to pirouette. JoJo competed on Abby’s Ultimate Dance Competition when she was just 9. Nine. Most kids that age are still deciding whether they want to be a firefighter or an astronaut, or join the rodeo.
But here was where things became interesting. This led to her joining Dance Moms from 2015 to 2016, and that’s when things began to happen. Not necessarily because she was the best dancer in the room (they were all, let’s face it, pretty damn good), but because she had such a massive personality that leapt off the screen.
Each dancer got paid around $2,000 per episode, so she quite likely banked something in the region of £70,000 for the entire Dance Moms stint. Not bad for a teenager.
Those Bows Made Serious Money
Now this is where JoJo got clever. Instead of just being another reality TV kid who disappears after their show ends, she turned herself into a brand. She signed with Nickelodeon in 2016, and that’s when the money printer really started going.
Those massive bows she wore? Turned them into merchandise. Her merchandise line, especially those hair bows, has generated about $400 million in sales. Four hundred million quid. From bows. You’ve got to respect the hustle there.
She wasn’t just flogging bows either. There were toys, clothes, bedding, and shoes. You name it, she stuck her face on it. Smart move, really. Every time some kid pestered their parents for a JoJo Siwa bow at the supermarket, she was making bank.
The Music Thing Actually Worked
Most people who go from reality TV to music crash and burn spectacularly. JoJo didn’t. Her song “Boomerang“ came out in 2016 and got certified platinum. The music video’s got over a billion views on YouTube. A billion.
Then she went on tour in 2019, the D.R.E.A.M. tour, which pulled in about $27 million in ticket sales. That’s proper money. And with more than a billion music streams total, she’s made roughly $3 million just from Spotify by this year.
The music’s not everyone’s cup of tea, mind you. But it doesn’t need to be. It just needs to make money, and it does that job brilliantly.
YouTube Pays The Bills
JoJo’s got over 12 million subscribers on YouTube. That’s a proper audience. Her channel’s racked up more than 2.4 billion views, which means YouTube’s been paying her nicely for years now. Estimates reckon she’s making up to $18,000 a month from YouTube alone. That’s £14,000 every single month just from people watching her videos.
Add in TikTok, where she’s got 46 million followers, and Instagram, with 11.2 million followers, and you’ve got someone who can charge absolute fortunes for sponsored posts. One Instagram post from her probably costs more than most people make in six months.
Property Game’s On Point
Most 22-year-olds are still living with their parents or in some dodgy flat share. Not JoJo. Back in 2019, when she was just 16, she bought this massive house in Tarzana, California, for $3.43 million. Sixteen years old and dropping three and a half million on property. Mental.
She sold that house in February 2025 for $4.1 million. So she made about $670,000 profit just from doing up the place and selling it on. That’s nearly half a million quid profit. On top of everything else.
The JoJo Siwa house was apparently proper flas,h too. Custom everything, a massive closet for all her costumes and bows, and even a candy room. Because why not when you’re that loaded?
Celebrity Big Brother Added More
Earlier this year, JoJo went on Celebrity Big Brother in the UK and reportedly got paid £400,000 for 19 days. That works out to about £21,000 a day just for living in a house with cameras everywhere. Decent work if you can get it.
She came third in the show, but more importantly, she met her current boyfriend there. Chris Hughes, the Love Island bloke turned horse racing pundit. They’ve been together since April. posting all over Instagram and TikTok. Made their first red carpet appearance together in October at a charity gala.
Look, people had opinions about that relationship. JoJo had been pretty vocal about being part of the LGBTQ community, and suddenly, she’s with a bloke. But she’s said she identifies as queer now rather than lesbian, and honestly, it’s nobody else’s business who she dates.
The JoJo Siwa Partner Situation
Before Chris Hughes, JoJo was dating an Australian content creator called Kath Ebbs. Apparently broke up with them at the Celebrity Big Brother wrap party, which is a bit harsh, but there you go. Before that, she’d dated a few other people, all quite publicly.
The internet loves dissecting her relationships, which must be exhausting. Imagine being 22 and having millions of people commenting on every person you date. No thanks.
What’s The JoJo Siwa Net Worth 2025 Really Mean?
So the JoJo Siwa net worth sits at about £15 million right now, or $20 million if you’re counting in dollars. That’s from all the sources we’ve mentioned: merchandise, music, YouTube, TV appearances, brand deals, property, the lot.
Some reckon it could be higher. Celebrity Net Worth reckons she could hit $50 million to $100 million pretty soon if she keeps going at this rate. And there’s no reason she won’t. She’s only 22. Most people are just finishing uni at that age, not building multi-million-pound empires.
But here’s the thing about the JoJo Siwa net worth. It’s not just about the number. It’s about what it represents. This is someone who started with nothing special, just talent and a mad work ethic. Her mum wasn’t rich. Jessalynn Siwa’s net worth is estimated at $2 million, which is decent but nothing compared to what JoJo’s made.
Jessalynn Siwa was crucial, though, managing JoJo’s career and negotiating all those massive deals with Nickelodeon and everyone else. She’s the classic stage mum, except by all accounts she actually isn’t pushy. JoJo said before that her mum’s always telling her to stop working and take a break. Good on her.
She’s Not Slowing Down
JoJo’s got plans. Always has done. She’s talked about wanting kids (triplets, apparently, which sounds exhausting). She’s still making music, still doing YouTube, still building her brand. She and Chris seem properly loved up, posting matching Christmas jumpers and all that couple nonsense.
The rebrand’s been interesting too. She’s trying to transition herself into not being just a kid-friendly artist, which also makes sense. You can’t be the girl with big bows and sing songs about candy shops forever when you’re in your 20s. Her song “Karma” in 2024 had this whole darker, more mature vibe. Generated mixed reactions, but at least she’s trying something different.
Comparing Notes
People love comparing JoJo to other Dance Moms kids. She’s apparently the richest one from that show. Maddie Ziegler net worth is estimated to be somewhere around $5 million, which is brilliant but nowhere near JoJo’s numbers. Different paths, different strategies.
Maddie went more into acting and modelling, working with Sia and doing films. JoJo went full entrepreneur mode, building a brand that touches everything. Both approaches work, but JoJo’s clearly been the more financially successful one.
The Bottom Line
Twenty million quid at 22 years old. That’s the story here. But it’s not just luck or being in the right place at the right time. JoJo’s been working since she was nine. Proper working, not just messing about.
She took the fame from Dance Moms and built something massive out of it. The bows, the music, the merchandise, the YouTube channel. Every piece feeds into the others. Buy a bow, watch the YouTube video, stream the song, and buy more merchandise. It’s a proper business empire disguised as rainbow-coloured fun.
And good for her; she’s done it while remaining herself. Loud, colourful, over the top. She might have made it quieter, safer, and more the way others expected. Instead, she doubled down on being her absolute self and is now fifteen million quid richer.
Not bad for a Nebraska girl who only wanted to dance.