You know what? The other day I was chatting with my mate Sarah about Love Island contestants. She wanted to know which ones had made real money after the series ended. The first name that came into my head was Maura Higgins.
This Irish woman entered that villa in 2019, causing absolute chaos. You remember when she told Tommy she wanted to know him? Curtis nearly had a heart attack! But here’s the surprising part: she now has millions. Actually millions.
The Numbers That’ll Shock You
How much is Maura Higgins net worth? According to recent estimates, Maura Higgins’s net worth is around £3.2 million. That’s crazy money for somebody who began as a hairdresser in Ireland. I mean, good for her; it’s not like she hasn’t worked hard for every penny.
My cousin is in marketing, and she said something to me that was interesting. Anyway, these reality stars usually go away after six months. Not Maura, though. She’s been making bank for five years straight now.
MAC Attack on Her Bank Account
January of this year brought enormous news. MAC Cosmetics, a well-known cosmetic brand rather than a dodgy Instagram makeup line, chose her as their UK face. The campaign’s name is “I Only Wear MAC”, and honestly, good for her.
My sister works in beauty PR. According to her, these deals pay between £50,000 and £500,000, depending on who you are. Maura’s probably toward the upper edge. MAC isn’t messing around with small-time influencers.
Property Ladder Success
Here’s what impressed me most. She didn’t spend her riches on flashy cars but on real estate. Started in a little one-bedroom place down in Essex. Now? She has this beautiful house that has five bedrooms with fancy bathrooms.
My dad always says property’s the safest bet. Maura listened to that advice. Cars depreciate as soon as they leave the forecourt. Houses? They keep going up.
The Social Media Goldmine
Let’s face it – social media is where the real money is at these days. The collective estimated annual earnings of MAURA HIGGINS are between $536.1K and $753.2K across all possible revenue streams. This is from Instagram alone, with 4 million followers.
That’s serious cash for sharing your photos and stories. But here’s the deal: it’s not as simple as it appears.
To achieve that, you have to be constantly creating content that everyone would want to see. Maura has struck that elusive balance between sharing the personal and professional, just enough to keep her followers hanging on.
Beyond the Numbers Game
What I love about Maura’s wealth-building strategy is that she didn’t put all her eggs in one basket.
She’s dipped her fingers in many pies, be it television, modelling, a social media presence, and brand partnerships. It’s a nice little basket of investments that any financial adviser would be chuffed and proud.
The Maura Higgins net worth narrative is more about a woman who has seized an opportunity and run with it. She didn’t just coast on her Love Island fame to get there. She had worked hard to build something lasting.
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The TV Money Train
Love Island was a start. She’s done Dancing on Ice, panel shows, and presenting gigs. Each appearance probably pays thousands.
My brother works in television. He says these reality stars charge mad money for appearances now. Birthday parties, nightclub openings, and product launches all pay top whack.
Business Brain Behind the Beauty
What fascinates me about Maura Higgins’s net worth is how she earned it. There was no luck at the lottery or a rich mom and dad. Just smart decisions and elbow grease.
She could’ve frittered away her first big pay cheque on designer clothes and vacations. Instead, she invested. She secured herself an agent, a PR team, and a financial adviser. Proper grown-up stuff.
The Irish Connection Pays Off
Being Irish actually helped her brand. She’s got this brilliant personality that comes across as genuine. People trust her recommendations because she doesn’t seem fake. I know loads of girls who buy makeup purely because Maura recommended it. That’s serious influencer power right there.
From Ballymahon to Big Bucks
She grew up in this tiny Irish town called Ballymahon. Population: about 2,000 people. Now she’s earning more in a month than most people see in ten years.
My mate visited Ballymahon last summer. Everyone there is dead proud of her success. Local girl made good and all that.
Smart Money Moves
Instead of just earning and spending, she’s been clever. Diversified her income streams like some sort of financial expert. TV work, social media, brand deals, and property investments.
My financial advisor mate says most people put their eggs in one basket. Maura spread hers around. A much safer approach.
The Reality TV Revolution
Love Island reframed everything for reality contestants. Before that show, you would get your fifteen minutes and fade away. Now? You can build proper careers.
Maura showed us all that you don’t have to win the show to win at life. She finished fourth but made more than the winners. That’s business sense for you.
What’s Next for the Millionaire?
She’s only 34. Young enough to double, or even triple, her wealth. Between her MAC deal and all of the TV work, she’s in a good place.
Wouldn’t shock me if she launches her own makeup line soon. She has the followers, she’s got the industry connections, and she certainly has the business brain.
The Bottom Line
Five years ago, Maura was cutting hair in Ireland for God knows what minimum wage. Now she’s worth millions. But that’s not luck; that’s smart planning and hard work.
She took her moment in the spotlight and made it into something that would last. The vast majority of reality stars burn bright and then fade away. Maura built an empire instead.
Fair play to her, honestly. She saw her chance and seized it with both hands. Now, she’s laughing all the way to the bank.
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