JoJo Siwa Brand Formula: How One Teen Built a $100M Personality
Posted on March 11, 2026 by Charlotte Bennett
If you walked into a Claire’s or a Walmart anytime between 2016 and 2021, you weren’t just looking at accessories. You were looking at a retail phenomenon that defied every traditional law of celebrity marketing. There was this neon-clad, high-ponytail-wearing teenager who managed to convince an entire generation of “Siwanatorz” that a simple hair bow […]